Nicing Bakery Brand Identity

I created a brand concept for an imaginary allergen-safe bakery for a class project, including name, tagline, logo, and storefront design.

Process

 
Object-letterform studies

Object-letterform studies

Initial explorations

Initial explorations

Color & weight explorations

Color & weight explorations

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Dana-Farber Cancer Institute Co-op Work (2021)

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Tastemakers Spread (2020)